How to Introduce a New Product in Nigeria.

We surely need more consumer Brands in Nigeria.

We have our ride of successful brands, Popular brands we knew while growing up still exist, however, it is difficult to see Brands that have survived in the past Decade.

What is wrong?

Everyone believes there is a Salesman in them, you would hear comments like "I have sold something before" or "My mum has a shop" but it is not the same thing.

Simple Crazy Sales Tips:

Who would use the Product? This is identifying your target audience.

•  In Nigeria, we have a population of an approximate 170 Million people, 50% of this Populace is below 40 years Old. Sincerely, I believe that anything can sell in Nigeria. Looking around the market, we can see an influx of products from all over the World, unfortunately,we have not been creative enough to establish our Produce. In the Eastern part of the Country, we have a large array of Entrepreneurs whom can feel in the gap of "what product for whom"   I believe we need to be consistent in Customer Service, Ideas, creativity and a strong sense of positivity.

The Product could be a Shop, a Service or an item.


 

• Define your Route-to-Market.
  

Route to Market is the most important aspect of your Product.

In simple words, can be explained as "What goes where?", You can use this tool/technique to determine your strategy.

http://paramarketing.com/routes-to-market/

(An interesting article explaining RTM)

Raffia Palm Oil is a high-quality cooking Oil; (How do I determine the Route to Market?)

My focus will be on High quality: Supply High-End Grocery Shops and Super-Markets (Brand is likely to be perceived as expensive in the Open Market)

This is the basis of the strategy, hence my Marketing will go around the understanding of my target audience, not just pushing the product into the Market.

It is that simple.

It is not always about your Budget.

Creative ways of telling your audience about your product should not be expensive, how do you get the attention of your audience? Whatever it is, let it be loud! Exciting and original.

Ideas

• Stage a Drama at your Bus stop when Human traffic is highest, record it and share it on Social Media. (Simple Advert)


• Create a fun Competition relating to your product on Radio or Social Media.


• Simply giving the best product money can buy is the best way to do business.

Visibility

People buy what they see.

Start small and grow big.

E-commerce sites are a great tool for visibility.

https://market.jumia.com.ng/sell-on-jumia-market/

Jumia Sellers Hq

https://shq.konga.com/account/login?rd=L3NlbGw=

Konga.com

http://merchant.dealdey.com/

Dealdey.

The most important key is to believe in yourself and your product.

Good luck.